Vancouver Tourism
Brand Audit
Brand Strategy
Multilingual Copywriting
Visual Art Direction
Multilingual brochures
Promotional Collateral
Campaign Guidelines
“This project was about more than translation—it was about building cultural connection. We focused on understanding what matters to Asian business audiences and crafted a message that positioned Vancouver as both welcoming and world-class.”
David Tsai, Co-founder
Where East and West Build the Connection.
As part of Tourism Vancouver’s strategic push to engage the Asian business market, the city developed a high-impact campaign designed to showcase Vancouver as a world-class destination for conferences and incentive travel. The campaign highlights the city’s unique blend of natural beauty, modern infrastructure, and cultural diversity—positioning Vancouver as an ideal setting for business events that leave a lasting impression.
We helped Tourism Vancouver attract more Asian companies by creating targeted, multilingual brochures and collaterals that positioned Vancouver as an ideal destination for conferences and incentive travel. Through culturally tailored messaging and design, we showcased the city’s business-ready infrastructure, natural beauty, and global accessibility—making a compelling case for Vancouver as the preferred choice for corporate gatherings.
