Squirrel Systems
Brand Audit
Brand Strategy
Brand Identity System
Corporate Collateral
Brand Guidelines
UX/UI Design
Website Design
Reimagining the Squirrel Systems brand was about more than a new look, it was about capturing the legacy of a trusted name while positioning it for the future. We created a fresh, modern identity that honours their heritage and communicates their continued leadership in POS systems for hospitality and restaurant industries.
David Tsai, Co-founder
Your complete POS for hospitality and restaurants.
Squirrel Systems is a leading provider of POS solutions for restaurants, hospitality, resorts and casinos. With a legacy of innovation and reliability, the company sought a refreshed brand identity to reflect its modern, customer-centric approach.
Our task was to develop a strategic, visually compelling brand that communicates efficiency, adaptability, and excellence in service. We created a logo identity and icon that is modern, fresh, and bold to reflect the company's innovation in both hardware and software. From there we created a cohesive design language, colours, typography and photography to ensure consistency across digital and print applications.
