Northern Savings
Brand Strategy
Corporate Collateral
In-branch Advertising
Online Advertising
Seasonl Campaigns
Promotional Campaigns
Internal Literature
Annual Reports
For over twelve years, we’ve worked alongside Northern Credit Union to create a brand that speaks with the true voice of Northern BC—authentic, approachable, and deeply rooted in the spirit of the North.
True North Proud.
Northern Savings Credit Union has deep roots in Northern BC, proudly supporting the people and businesses that make the region unique. The credit union operates in a competitive landscape against the five national banks in the region. The goal was to create an advertising campaign to engage communities and embrace the true northern way of life.
For over a decade, we’ve proudly partnered with NSCU, delivering strategic storytelling and compelling visual language that reflect the organization’s deep-rooted commitment to “Neighbours helping neighbours.” Through carefully crafted campaigns and promotions, we brought the spirit of “True North Proud” to life, capturing the values and pride of Northern BC residents.
