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Crest

Roles


Project Brand Development

Naming & Positioning

Storytelling & Copywriting

Identity Design

Print & Digital Collateral

Print & Digital Advertising

Interior & Exterior Signage

Presentation Centre

Interactive Displays

Our branding concept drew on the timeless allure of vintage outdoor illustrations, reinterpreted with a modern sensibility. At its heart is a bespoke, hand-drawn typographic logo, crafted to embody authenticity and craftsmanship. This distinctive creative vision has garnered multiple design awards and also played a pivotal role in the success of the project.

David Tsai, Co-founder

Live here. Play everywhere.

There are two kinds of people in the world, those who want to live in the city and gaze at the mountains, and those who prefer living on the mountain while looking out over the city. This simple insight became the foundation for Crest, a community rooted in nature and outdoor living. The brand identity, anchored by custom illustrations and evocative design, captured Crest’s unique connection to the natural environment and stirred a sense of nostalgia for the great outdoors.

Located in Central Lonsdale, North Vancouver, this residential development featured 161 condominiums and 17 townhomes. Thanks to a compelling brand strategy and the efforts of Adera’s sales team, the project’s presale phase sold out quickly. Crest was completed successfully in 2021, delivering on its promise of elevated mountain living with urban proximity.